Could Kim K become the next shoe guru a’la Jessica Simpson? Get ready for a major ShoeDazzle expansion thanks to this new venture!
When it comes to selling affordable accessories, no one has the market cornered quite like Jessica Simpson, but it looks like there’s another star who seems to have found her niche, at least in the digital arena. When most people think of Kim Kardashian I’m sure her reality show, famous figure, and even her fragrances come to mind — but she’s also behind ShoeDazzle.com, the accessible site with over 3 million subscribers that offers shoppers cute shoes and accessories for a mere $39.95. WWD announced today that the affordable shoe site run by Kim and her business partner, Brian Lee, is planning a major expansion thanks to a $40 million investment from venture captial firm Andreessen Horowitz.